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Morning Briefing for pub, restaurant and food wervice operators

Tue 11th Jul 2017 - TripAdvisor partners with Deliveroo to bring restaurant delivery to UK users
TripAdvisor partners with Deliveroo to bring restaurant delivery to UK users: TripAdvisor has partnered with Deliveroo to bring its restaurant delivery service to its users in the UK. The deal has resulted in the integration of Deliveroo’s restaurant network into the TripAdvisor desktop website, mobile web and mobile app experiences across 12 countries throughout Europe, the Middle East and the Asia Pacific regions. Consumers browsing TripAdvisor restaurant listings now have the option to order food from more than 20,000 of Deliveroo’s restaurant partners spanning more than 140 cities. By clicking the “Order Online” button when browsing the restaurant listing on TripAdvisor of one of Deliveroo’s partners, consumers are brought to Deliveroo’s online or mobile platforms to quickly and easily place an order. The integration with Deliveroo expands TripAdvisor’s food delivery service into 12 new countries – the UK, Ireland, France, Germany, Spain, Italy, Belgium, the Netherlands, United Arab Emirates, Singapore, Hong Kong and Australia. Bertrand Jelensperger, senior vice-president, TripAdvisor Restaurants, said: “Through this partnership with Deliveroo, we aim to give our restaurant listings a new way to engage with the TripAdvisor community – at home and on-the-go. TripAdvisor is already a highly effective marketing platform for restaurants, and new services such as food delivery create incremental value for businesses as well as consumers. Whether reading reviews, reserving a table through TheFork or placing a food order through Deliveroo, our goal is for TripAdvisor to serve as a one-stop-shop for diners around the world.” Deliveroo chief executive Will Shu added: “At Deliveroo we’re always looking for new ways to bring great food to people’s doors. We’re excited to partner with TripAdvisor to make it even easier for our customers to order delicious food from the best local restaurants, wherever they are in the world.” The terms and length of the agreement will not be disclosed.



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